TROJAN HORSE STRATEGY

As in the Greek Mythology, seeking to gain entry into Troy, the Greeks build a large wooden horse, legendarily know as a Trojan Horse. Once this sacred horse statue had been built, Greek soldier’s, climbed inside. The rest of the Greek’s sailed away, the Trojans celebrated what they supposed was their victory, and pulled the wooden horse into Troy.

Similar is the strategy with Article marketing, the Trojan Horse is the quality content about your niche, this marketing strategy will testify to your expertise and inspire web surfers interested in your specific merchandise, facility or topic to visit your website. For example, if your website is a blog about Hair loss, then your articles should be on Hair growth, Hair fall, its causes, natural remedies and how the product or the tips in your blog will help to maintain a healthy hair. The customers should be directed to your blog or website by a publisher’s resource box at the end of an article. Another word of precaution your article should not be a sales letter neither do the resource box at the end of the article.

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Article Submission Sites

Article Directories

STEP BY STEP ARTICLE MARKETING

• Write a high-quality article about your niche after doing the necessary research from the internet. This is the most time consuming part of Article marketing is to create a unique Plagiarism free content. Your article should motivate and inspire the readers to visit your blog or website.

• If you don’t have time to write, hire a ghost writer. Ghost writers are paid freelance article writers who can create content for you, but you can keep the credits, in other words you will be the author of the content created by ghost writers.

• After your article is ready check for Plagiarism using Copyscape.

• Insert a resource box below the article, resource box contains information about the author and his field of expertise and a link to their website.

Distribute Your Article to Make It Viral – Drive Traffic

• Give your article Free Reprint Right, you should allow it to spread. It’s of no use if you write a high quality content and you just get a few hundred visitors. The article should spread like an epidemic. To make your article viral and picked and published by blog writers, website owners and article publishers give it a free reprint right provided that the article is unchanged and the resource box is included in the reprint.

• Now submit your articles to high-traffic article submission sites and directories in their prescribed format. This site’s have high google ranks and are visited by millions of customers worldwide. This customer will be directed to your website or blog through the resource box if they find your article interesting and meeting their expectations.

• Submit your article in Social networking sites and also place social sharing buttons on your website so that the readers also can share this article.

• Start a blog and publish your article on your blog. Also visit other blogs that are related to your niche, find a topic related to your article, add a comment and a link to the article.

• Publish your article in the Forums. Forums are used by people to find products, to release new products, learn or to teach and to distribute articles that have been written.

Content can be used in many creative and productive ways. Always look to distribute your articles to others, and don’t let any new ventures pass you by.

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Why Article Marketing So Hot?

Internet marketing is promoting the products using the internet. There are many strategies used in internet marketing like Email Marketing, Affiliate Marketing, Social media advertisements, Banner ads, Classified advertising, Search engine marketing, Referral marketing and the list goes on.

Article marketing is emerging as one of the pillars of internet marketing and its real potential is realized only recently.

According to eMarketer forecast it’s estimated that budget for content marketing, video marketing and social marketing will increase by 15.1 percent in 2013 to total $118.4 billion.

“Content is the voice of your brand, and it is therefore important to allocate the respect, investment, and focus it requires. Creating great content is difficult, and delivering great content consistently through established processes is complex. Nevertheless, this is what is needed if you want to choose your brand from good to great in today’s communication environment.” said by James Keady, Digital marketing manager, McLaren Automotive (British automobile manufacturer).

Article Marketing

Article advertising is a kind of advertising campaign where online businesses create content about themselves , their industry or their of area of expertise as a marketing and advertising technique.

Online article marketing is used as a tool to showcase the authors proficiency of their industry , goods and services online by using article publication sites . Article directory sites with high-quality web page ranks pick up a great deal of targeted visitors and even could also be viewed as authority websites by search engines like Google, Yahoo,etc.., leading to high traffic to your website . Most of these web directories give PageRank to the author’s internet site and in addition send traffic from target audience .

The key purpose behind article marketing will be to secure search engine traffic to the content to ensure the article author could boost their command and influence within their industry , and yet in addition leveraging that targeted visitors for their particular sites. The fundamental key to article marketing is the fact that the article author really needs to be creating value with their article content , more than just advertising their website , products and services.

The most effective and incredibly elusive part of Search engine optimizing is establishing a web of inbound links to your website and article marketing is an integral element of a quality building back links tactics.